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ReNew Life
October 1, 2008
The Digestive Care Company
Renew Life Formulas, Inc.
Unilateral Minimum Retail Price Policy (UMRP Policy)
In order to maintain and to further enhance the Renew Life Formulas, Inc. ("Renew Life") and Fiber 35 Diet ("Fiber 35") brand images, to promote competition and to avoid free riding, we are instituting a unilateral policy announcing minimum retail price standards for all Renew Life and Fiber 35 products sold to U.S. customers via the e commerce channel.
It has been determined by Renew Life that distribution of our products via e commerce at deep discounts is detrimental to the premier brand image Renew Life has developed over years of dedication to providing the highest quality products and customer service. Such discounts are also detrimental to our long term marketing strategy of providing the end user with extensive hands on customer service.
This Unilateral Minimum Retail Price Policy ("UMRP Policy") wi I become effective on
November 1, 2008 and will apply to all Renew Life and Fiber 35 brand products.
Under the UMRP Policy, Renew Life will discontinue all sales to any retailer of Renew Life and/or Fiber 35 products who advertises or sells on an Internet
site(s) any Renew Life or Fiber 35 product at prices more than 15% below the manufacturer's suggested retail price (the
"MSR Price"),
Retailers (including, but not limited to, Internet retailers and in store retailers) may sell Renew Life and/or Fiber 35 products only to retail customers. Retailers may not sell or otherwise provide any Renew Life and/or Fiber 35 product to another retailer or third party facilitated site (e.g.
Amazon.com, Ebay, etc.).
In addition, it is inconsistent with the UMRP Policy for Renew Life or Fiber 35 products to be advertised or sold together at a single price that is lower than the sum of the individual MSR Prices less the permitted 15% discount for those products. The UMRP Policy does not cover products discontinued by Renew Life and/or Fiber 35.
We do not seek, nor will we accept, any agreement or assent from you respecting our UMRP Policy, either now or at any future time. This policy is being established by us unilaterally and therefore is not subject to negotiation. Renew Life and Fiber 35 will implement its UMRP Policy unilaterally based upon information deemed sufficient by Renew Life, and all such determinations are final. We reserve the right at any time to modify this policy, to establish new or different policies or to discontinue any or all such policies. This UMRP Policy shall remain in effect until modified or terminated by us in a writing sent to you.
If you wish to continue doing business with Renew Life, please be sure that your company's e commerce listings are consistent with our policy by November 1, 2008.
Thank you for your cooperation in this matter.
ReNew Life Formulas, Inc. 2076 Sunnydale Blvd. Clearwater, FL 33765
Phone: 800 830 4778 Fax: 866 594 5468 www.renewlife.com email:
support@renewlife.com
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